Android mobile platform today has become the most popular and top-selling mobile platform. Founded in October 2003 as Android Inc. and purchased by Google in 2005, it has gradually paved its way to becoming the most loved mobile platform.

The efforts of a union between Google and members of the Open Handset Alliance has really worked in making it a huge success. The platform has been marketed by Google as an open-source platform along with an upgradable android e-system and has really changed the market of the mobile operating systems.
One of the main attraction of the platform, Android Market, the online app store, provides a great stage for selling mobile apps. The android market although has outperformed the likes of BlackBerry, but the android developers are still not happy with the way Google works. It took Google around two years to touch the 100,000 mark as selling mobile apps wasn’t as profitable as it is today.
Google however, really is a developer-friendly platform. It takes only ten minutes for a developer to get a mobile app approved and featured on the android market and android market being a pre-installed feature on the Android OS makes it all the easier for the developers to reach out to their prospective users. The users can also choose and download from a wide variety of apps available on the Android Market. Besides, Google also provides a body of multiple developer writing applications with over 200,000 available apps. Google has rolled out many updates since its release and each version of the operating system is labelled with a name based on a dessert.
Another reason for it becoming so popular is the fact that unlike the marketplace by Apple, Google permits an open market for app stores to operate on Android. A great instance of the success of apps is the Voice Actions app launched by Google, allowing the users to compose messages and make calls via voice. Since its launch, it has advanced to become bigger and better. The effect has been such that most of the business and developers have got their applications featuring on the Android Market. The result has also been seen in the sales of the Android-powered devices surpassing the iPhone-powered devices. Android as OS also available with several different carriers offering it loaded on their wide range of touch screen devices.
The flexibility to customise the desktop screens and icons is yet another benefit Android Platform offers. The menu can be accessed in different ways on different devices along with a dedicated icon to take you directly to the Android Market. The look of the interface although may vary from device to device but the software has become better looking and robust over the years. Being an open-source platform anyone can develop an application on it. The android market also demonstrates it increasing strength in the market with the availability of a wide range of downloadable apps.
All the apps do not run on all the operating systems and demand a version compatibility to ensure efficient running. Being available on a variety of handsets, android in a way has safeguard itself from its competitors in the market. What really adds to the strong foundation of the Android as a platform is the fact that the apps can also be downloaded and installed outside of the Android Market, a feature that likes of Apple does not offer. Although, this existence of a parallel market does run the jitters of creating a confusion among the consumers, but overall, users are really glad over the open route that Google has adopted with the Android.

The efforts of a union between Google and members of the Open Handset Alliance has really worked in making it a huge success. The platform has been marketed by Google as an open-source platform along with an upgradable android e-system and has really changed the market of the mobile operating systems.
One of the main attraction of the platform, Android Market, the online app store, provides a great stage for selling mobile apps. The android market although has outperformed the likes of BlackBerry, but the android developers are still not happy with the way Google works. It took Google around two years to touch the 100,000 mark as selling mobile apps wasn’t as profitable as it is today.
Google however, really is a developer-friendly platform. It takes only ten minutes for a developer to get a mobile app approved and featured on the android market and android market being a pre-installed feature on the Android OS makes it all the easier for the developers to reach out to their prospective users. The users can also choose and download from a wide variety of apps available on the Android Market. Besides, Google also provides a body of multiple developer writing applications with over 200,000 available apps. Google has rolled out many updates since its release and each version of the operating system is labelled with a name based on a dessert.
Another reason for it becoming so popular is the fact that unlike the marketplace by Apple, Google permits an open market for app stores to operate on Android. A great instance of the success of apps is the Voice Actions app launched by Google, allowing the users to compose messages and make calls via voice. Since its launch, it has advanced to become bigger and better. The effect has been such that most of the business and developers have got their applications featuring on the Android Market. The result has also been seen in the sales of the Android-powered devices surpassing the iPhone-powered devices. Android as OS also available with several different carriers offering it loaded on their wide range of touch screen devices.
The flexibility to customise the desktop screens and icons is yet another benefit Android Platform offers. The menu can be accessed in different ways on different devices along with a dedicated icon to take you directly to the Android Market. The look of the interface although may vary from device to device but the software has become better looking and robust over the years. Being an open-source platform anyone can develop an application on it. The android market also demonstrates it increasing strength in the market with the availability of a wide range of downloadable apps.
All the apps do not run on all the operating systems and demand a version compatibility to ensure efficient running. Being available on a variety of handsets, android in a way has safeguard itself from its competitors in the market. What really adds to the strong foundation of the Android as a platform is the fact that the apps can also be downloaded and installed outside of the Android Market, a feature that likes of Apple does not offer. Although, this existence of a parallel market does run the jitters of creating a confusion among the consumers, but overall, users are really glad over the open route that Google has adopted with the Android.
